for branding that finally clicks.
Your business is doing the damn thing, but your visuals are still playing catch-up. I'm here to help family and education founders enter Design Mode, turning your story into an iconic look that finally feels like you.
your brand is buffering...
Parents, teachers and communities don't just buy what you do, they buy the version of themselves they see in your brand. But right now your message is struggling to stand out in a space that's more competitive than it's ever been.
When your visuals are a mix of 'this’ll do for now' graphics, you’re forcing the right people to find a reason to doubt you. If you aren't the inevitable choice yet, you’re just creating space for them to second-guess.
It’s time to stop decorating, ditch the default settings, and build a brand that actually shows your value.
let’s enter
design mode
This is where we take the brilliance of what you have built and finally make it visible to the parents, teachers and communities you're trying to reach.
Step 1: We figure out your story
Before anything gets designed, we dig into what makes your business the only choice for your specific audience; who you're for, what you stand for, and why someone should choose you over everyone else.
Step 2 : We bring it to life
This is where it gets fun. Everything we uncovered in step one gets turned into a visual identity that's completely and uniquely yours.
Step 3: You go show it off
You walk away with everything you need to show up consistently and confidently and a brand that finally looks like the business you have actually built.
A 6-week creative deep dive.
Designed around you.
A 6-week creative deep dive. Designed around you.
these powerhouses found their 'click'
and finally built a brand that’s just as iconic as the work they do.
"We have worked with Eden on many projects over the years, and on this latest branding project, Eden has yet again been SUCH a joy to work with. We are so grateful for the way that she has kept the essence of our brand, but really elevated it to the next level. There's no-one else we'd trust with our brand, and we couldn't be more thankful!"
-Tam + Jez, The Hive
"Working with Eden on our rebrand was an absolute dream. The end result is everything we wanted (and more!), creative, thoughtful, and a true reflection of our brand story. Her design skills are incredible, and she made the entire process so easy and enjoyable. We couldn’t recommend her highly enough!
-Ash + Alisha, Rainbow Sky Creations
Working with Eden was one of the best decisions I've made for our brand. She understood our vision completely (the fun, pastel, playful vibe) and turned our ideas into branding that completely aligned with our business. I would recommend her to all businesses, even if you think you're "too established" to rebrand. She has completely transformed our business.
-Mikaela, Mikibeads
I work with family and education businesses to build brands that earn trust before you have said a single word. That means starting with strategy - figuring out your story, your audience, and what makes you the only choice, bringing it visually to life in a way that's completely unique to you.
Every project is a 6-week deep dive. You walk away with a complete brand identity, a clear strategy, and everything you need to show up consistently and confidently, whether that's in front of parents, teachers, communities or anyone else you're trying to reach.
So you have a brand that finally looks like the business you have actually built.
from the
desktop
Take a look through my client projects and personal concepts I have built, to help brands finally show off their personality and tell their story.
the brand shop
You still deserve a brand that clicks. Here, you will find the strategy, tools, and visual kits designed to help your business grow.
Want a brand identity that actually feels like you, but not quite ready for the full custom investment? I completely get it. That’s why I created Paper + Purpose, a high-end branding kit that skips the DIY look and gives your business the professional, intentional presence it deserves.
These kits are fully editable and designed to take the guesswork out of your visuals, so you can finally show up with total confidence and a clear direction for your content. To keep things exclusive, I only ever sell 5 copies of this specific kit. Once they’re gone, they’re gone.
What you will need:
A Canva Pro Account: To ensure the highest quality exports and access to the premium features used in this kit.
A Working Knowledge of Canva: This kit is designed for the business owner who knows their way around the platform and is ready to implement a high-level system (not for the total novice).
Ready to look as iconic as the work you actually do?
You’re tired. You’re not making consistent sales, you’re struggling to show up online, and honestly? You’re about five minutes away from burning the whole business down and walking away.
But before you do that, I need you to look at one thing: Your Strategy. Most business owners hit a wall three years in because they’ve been "making do" with a DIY brand that has no foundation. You’re exhausted because you’re trying to run a business without a filter. You’re second-guessing every post, every price point, and every decision because you don’t have a "Plan A."
The 3:00pm Pivot is a self-guided workbook designed to help you stop the burnout cycle and rebuild with intention. This isn't about "fixing" a logo; it's about reigniting the passion you once had by finally putting a strategy behind it.
The Rebuild:
The Messaging: Find the "3:00pm Slump" you solve for your customers so they finally understand why they need you.
The Values: Set the "Rules of the House" to stop you from making decisions that drain your energy.
The Experience:Define the vibe of your customer’s journey, from the first time they interact with you to their lasting impression.
The Brand Blueprint: Create your master filter for your business so you never have to second-guess yourself again.
This is your last-ditch effort before you quit. It’s time to stop the DIY hustle and build a brand that actually supports the life you wanted when you started this dream.
The Details:
Format: Ready to go, just type directly into the exercises on your Canva Template. So yes, you will need a Canva account, but the free version is fine too.
The Work: 9 intentional and structured exercises to to help you find your focus again.
The Result: A clear Brand Blueprint to guide your business out of the burnout.
Don't burn it all down just yet, rebuild it instead.
The 75 Progress Project Challenge: Business Edition is a digital planner designed for business owners who are done starting strong and falling off halfway through. It allows you to build consistency in your business without burning yourself out.
If motivation comes and goes, this gives you something more reliable with a simple, repeatable structure you can actually stick to. These daily actions will help you to build momentum over time.
Designed for iPad + Goodnotes (or any PDF annotation app), this planner helps you show up for your business even on the days you don’t feel like it.
This is a 75-day accountability system for business owners who want to:
stay consistent
simplify their daily habits
make visible progress
stop restarting every few weeks
You will follow six simple daily habits plus one measurable growth metric to see your progress.
INSTANT DOWNLOAD
⚠️ Digital product only (no physical item shipped)
Includes a PDF designed for: Goodnotes, Notability, any PDF annotation app
Fully hyperlinked for easy navigation
the creative strategist behind the pixels.
I get that building something in the family or education space means your brand has to work harder than most. It has to earn trust before you have said a single word.
I was a teacher before I was a designer, which means I understand your world from the inside. I've worked with some of the most recognised names in the Australian education and family space including Mrs Learning Bee, Rainbow Sky Creations and Growing Kind.
Every project starts with strategy, because visuals only work when they're built around the people you're trying to reach.
come say hi
I’m usually over here sharing new brand reveals, design tips, and the behind-the-scenes of my latest projects, from wherever I happen to be working this week.
